Dustin Plett

Eight years ago company X was started by a serial entrepreneur. Company X was started as a result of this entrepreneur unable to find a support service for another of his startups - company Y.

Fast forward two years. A major Canadian network television station is launching a new channel and also requires the very specialized services of company X. Company X begins work with said station.

Fast forward one year later. One of the biggest consumer brands in the world launches a campaign that will change the advertising industry forever. For this campaign they will require the services of company X. The serial entrepreneur sees the future of business and shuts down all other companies and focuses his efforts on company X.

Fast forward four years. Social Media has been a buzzword now for a couple years. “Web 2.0” is already sounding dated. Company X has now grown to be the world leader in its industry. Company X is now working in the biggest online communities and working with many of the world’s biggest brands and agencies from around the globe. All the while proving a business model as revolutionary as the assembly line - this might be an exaggeration, trying to keep this entertaining.

Fast forward one more year. Until now company X has grown entirely by WOM. Marketing and ad budgets have been non-existent. Company X revenues continue to exceed all expectations. Company X is or has now been involved in 100’s of high profile social media strategies and campaigns.

Fast forward to seven months ago. Company X makes a conscious effort to be where its clients are - or could be - and move its business development manager to Toronto from company X HQ in Western Canada. Business is exploding south of the border and overseas and company X wants to focus on owning its “backyard”.

Fast forward to two months ago. Company X hires senior level management to support the growing Toronto market. Company X is now working alongside the most successful and influential agencies in Toronto and partnering with Canada’s most recognized brands.

Fast forward to 20 minutes ago. Company X business development manager wrote this blog and published it on his blog wondering why he hasn’t read this story somewhere else yet…